Selecting Demographics for a Consumer Mail List

Customized Consumer Mail Lists

When you've established a target demographic for your business goods or services, you can use mailing list filtering to more easily market to those individuals. Below is a list of filters to consider when building a mailing list to reach your ideal customer.

Accessing the Demographics

• For more information, see also: Mail List Builder and Steps to Build Consumer or Business Mail Lists

On our mailing list products that allow demographic filtering, after first establishing a targeted geographic area, the third step will add a demographics panel with available options.
                          

Basic tool information:

1. Use this panel to refine the demographics. As demographics are selected, a summary will appear at the panel’s bottom. If editing a pre-existing mail area with demographics selected, those will be displayed immediately in the summary. 
2. At any time, you can choose Save Selects to preserve the mail area. Continue to edit and resave as additional changes are made. 
3. To see the current count for the mail area with demographics applied, select Get Count. With any change to the demographics, again select Get Count to update the data. 
4. If mail area adjustments are needed, select the Step 2 panel’s Edit button. No demographic selections are lost when moving between the steps. Once edits have been made, click Save Territory, then return to the Step 3 panel Select Demographics. 

Consumer Demographics Selections

Our system offers many ways to identify and segment a list of consumers to reach your ideal market. You can use these filters alone or in combination.

Demographics:

Use these options to limit based on the people who live at an address:

• Adult Age Ranges in Household - select age brackets by male, female, or unknown gender
• Age - select age ranges, or uncoded/null
• Age & Gender of Children - select age brackets from birth to 17 years for male, female, or unknown gender
• Gender - select from female, male, or unknown
• Marital Status - select from married, single, inferred married, inferred single, or uncoded/null

Housing:

Use these options to limit based on the building or resident traits at an address:

• Home Value - select dollar value brackets from $1,000 to $1 million and over, or uncoded/null
• Homeowner/Renter -
  • Homeowner/Renter - select from home owner, renter, or uncoded/null
  • Homeowner Flag - select from renter and/or uncoded/null, verified homeowner, highly likely homeowner, probably homeowner, modeled/inferred homeowner
  • Homeowner/Renter Precision Indicator - select from premier complete zip, premier, premier plus, premier complete zip4, or uncoded/null
• Household with Children - select unknown/uncoded, no children present, or children present
• Housing Type - select from multifamily dwelling unit, single family dwelling unit, or uncoded/null
• Income - select value brackets from under $10,000 to $250,000 and over
• Length of Residence -
  • Length of Residence - select from list of years, ranging from less than one year to greater than 14 years
  • Length of Residence Indicator - select from household level, household inferred level, zip+4 level, zip level
• Median Home Value - enter a number range (in hundreds) for median home value desired

Other:

• Address Type Indicator - select from single family dwelling, apartment with unit #, apartment without unit #, rural route, post office box, or undetermined