Selecting Demographics for a Business Mail List

Customized Business Mail Lists

When you've established a target commercial market for your goods or services, you can use mailing list filtering to more easily market to those companies. Below is a list of filters to consider when building a mailing list to reach your ideal customer.

Accessing the Demographics

• For more information, see also: Mail List Builder, and Steps to Build Consumer or Business Mail Lists

On our mailing list products that allow demographic filtering, after first establishing a target geographical area, the third step will add a demographics panel with available options.

Basic tool information:

1. Use this panel to refine the commercial characteristics. As statistical characteristics are selected, a summary will appear at the panel’s bottom. If editing a pre-existing mail area with demographics selected, those will be displayed immediately in the summary. 
2. At any time, you can choose Save Selects to preserve the mail area. Continue to edit and resave as additional changes are made. 
3. To see the current count for the mail area with demographics applied, select Get Count. With any change to the characteristics, again select Get Count to update the data. 
4. If mail area adjustments are needed, select the Step 2 panel’s Edit button. No demographic selections are lost when moving between the steps. Once edits have been made, click Save Territory, then return to the Step 3 panel Select Demographics. 

Business Demographics Selections

Our system offers many ways to limit or restrict a list of businesses to target your ideal customers. You can use these filters alone or in combination.

Type of Business:

• Franchise Codes - enter codes to be included or excluded 
  • Refer to the NAICS Association website NAICS search for index and details of the North American Industry Classification System.
• SIC Codes - find and use SIC by name or code, or enter a code range 
  • Refer to the NAICS Association website SIC search for index and details of the Standard Industrial Classification.

Size of Business:

• Employee Size - select brackets from 1 to 1,000+ employees, or uncoded records
• Exact Employee Size - enter a custom number range
• Exact Sales Volume - enter a custom volume $ range
• Sales Volume - select brackets ranging from under $500,000 to $1 billion and over, or uncoded records

Contacts:

• Top Contact Name - check to enable for business lists with contacts